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All coffee, whether it is whole bean or ground, deteriorates after roasting. Coffee is highly perishable. This is especially true of ground coffee, since so much more surface area is exposed to flavor-robbing air, moisture and light. Since coffee is at its peak about three days after roasting, it is best to buy coffee fresh each week or month and grind just before you brew it. Our preference for grinding is a small burr type grinder. A small blade grinder will work but will not give you a consistent size grind. You should never freeze or refrigerate your coffee, especially in a frost-free system as it will dry up all the oils and moisture that give coffee its wonderful flavor. Freshly roasted ground coffee will maintain most but not all of its flavor components for about two weeks when stored in a dark, room temperature, airtight container. Whole bean coffees, which have much less surface area than ground coffees, will store longer and maintain their flavor for about four weeks after roasting. Regardless of how you store your coffee, you will experience more taste and flavors in coffee that is a few days past roasting than coffee that is consumed weeks after roasting.
Remember that air, moisture, and light are coffee's worst enemies and a home grinder will help provide fresh coffee flavor in every pot.
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